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#IWORD CING HOW TO#

One way to start a job ad is with questions…being conversational, when done right, is a proven winner in marketing.Ĭheck out wording of the opening of ADP’s job posting below:Īsking questions at the start of your job posting is conversational.

And in ads and marketing it helps to be conversational. Tell the Candidate What’s In it for Them (Immediately)Ī good job posting is a job advertisement.What wording do you use to introduce a job posting? 2 tips:

#IWORD CING HOW TO#

Job Posting Wording Tip #2: How to Introduce a Job Posting Check out 5 Things to Avoid in Your Job Titles.Ĭheck out Docusign’s job title below: “Payroll Specialist” is short and sweet and leaves no room for confusion Try to avoid using acronyms, symbols, levels (“Engineer – Level 2”).

Don’t be Clever - Candidates need to quickly comprehend what you’re hiring for.

That’s what we’ve seen as the job title length (see How Long Should a Job Title Be? for more details) that currently gets the highest apply rate. Job titles with 1 to 3 words got double the apply rate versus those with 12+ words

Length - Keep it to 1 to 3 Words and 10 to 20 characters.

The job title affects whether a candidate opens up the job posting and keeps reading. The most important first words of your job posting are those in its job title. Job Posting Wording Tip #1: Keep Your Job Title Simple Here are 7 tips that should help you nail your wording. Job posting wording has a direct impact on your quality applications.